What is the discovery phase? The discovery phase of any service design project is one of the most important and one of the most intense. You start understanding the service as it currently exists (if it does) and where you want it to end up.
Humans like to assume a lot of things, but assumptions are the mother of all..ah…I think you know the rest. It’s safe to say that you shouldn’t assume anything in life, especially in the world of technology. If you’re thinking about becoming a UX designer
Why should I conduct user research? As designers, if we fail to understand how potential users expect to interact with a product, we will fail to create satisfying, productive and enjoyable experiences for them. Carrying out user research will allow you to explore, throughout the design
With the new year fast approaching and 2015 almost leaving us it’s a good time to take a step back and reflect on what has happened over the previous 12 months. And what better way to do that with some festive stats from The UX
Writing content that speaks to your personas is crucial to the success of your product and a key part of any content strategy. We all know that badly written content is an immediate turn-off to anyone considering purchasing a product. Something as simple as a spelling