Category Archives: Mind Candy

Designing our interfaces based on hunger

In 2011 there was a study by Jonathan Levav of Columbia Business School looking at parole hearings for inmates of four Israeli prisons, made by eight judges over a ten-month period. The results were very interesting – after a refreshment break, a prisoner’s chances of gaining parole

What 4 things can Sonic the Hedgehog teach us about UX?

Anyone that knows me will know that I have an age defying obsession with Sonic the Hedgehog. I still remember the Christmas my parents got me our Sega Mega Drive (Genesis to our overseas cousins). They pretended that we had no more presents after we

QR Codes – Myth or Reality?

The world in 2012 is a multi-channel marketplace. Brands that fail to engage effectively with their audiences at point of need, across their chosen media, are missing out on a large commercial opportunity. There are a wealth of statistics to back up the story. Customers

UX Toolbox

Interview – Andrew Lucas-Dean – UXToolbox

We talk to Andrew Lucas-Dean from Softandgui about UXToolbox – their entry into the bustling UX software market.   Hello and thanks for talking to TheUXReview. First question, for those who haven’t heard of UXToolbox – how would you describe it in one sentence? Awesome!

Laugh

Should our online shopping experiences be funnier?

Laughter is contagious. Going to see a comedian on your own in a room would not be as satisfying an experience as going to see it in a whole room full of people. It’s the reason lots of sitcoms have a laugh track – somehow