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Category Archives: Mind Candy

Designing our interfaces based on hunger

In 2011 there was a study by Jonathan Levav of Columbia Business School looking at parole hearings for inmates of four Israeli prisons, made by eight judges over a ten-month period. The results were very interesting – after a refreshment break, a prisoner’s chances of gaining parole

What 4 things can Sonic the Hedgehog teach us about UX?

Anyone that knows me will know that I have an age defying obsession with Sonic the Hedgehog. I still remember the Christmas my parents got me our Sega Mega Drive (Genesis to our overseas cousins). They pretended that we had no more presents after we

QR Codes – Myth or Reality?

The world in 2012 is a multi-channel marketplace. Brands that fail to engage effectively with their audiences at point of need, across their chosen media, are missing out on a large commercial opportunity. There are a wealth of statistics to back up the story. Customers