Category Archives: Strategy

Personas

Content for your target persona – how to write it

Writing content that speaks to your personas is crucial to the success of your product and a key part of any content strategy. We all know that badly written content is an immediate turn-off to anyone considering purchasing a product. Something as simple as a spelling

Higher Education Websites – 3 Budget User Experience Techniques

Higher education websites need to fill multiple functions for a wide variety of users types, each with different goals. Shrinking budgets, limited resources, and complicated governance can cause problems in decentralised models of site creation and maintenance. These effects are compounded by relying on subject matter experts

Baby on a laptop

How do you teach someone user experience?

I was recently involved with helping put together a half day trial training course for those new to UX. Needless to say the first approach that came to mind was to give an introduction to why we do it along with a description of the