Category Archives: Strategy

Mobile commerce strategy and tactics infographic

User Experience as a Multi Channel Customer Journey

A few years ago, in the “desktop-centric” world of digital design, User Experience Designers focused on the user “visit” to a single digital destination, NOT a multi channel customer journey in which they may encounter several digital touch-points. To be fair to the UX Designers

When UX Gets Naughty

I was recently discussing the nature of dark patterns with some colleagues and it got me thinking about what role we as UX professionals have to play when balancing the needs of the user against the needs of the business. Sponsored link For those that