Tag Archives: multi channel

Mobile commerce strategy and tactics infographic

User Experience as a Multi Channel Customer Journey

A few years ago, in the “desktop-centric” world of digital design, User Experience Designers focused on the user “visit” to a single digital destination, NOT a multi channel customer journey in which they may encounter several digital touch-points. To be fair to the UX Designers

QR Codes – Myth or Reality?

The world in 2012 is a multi-channel marketplace. Brands that fail to engage effectively with their audiences at point of need, across their chosen media, are missing out on a large commercial opportunity. There are a wealth of statistics to back up the story. Customers