Alpha inception is the kick off phase of service design where you start to map out what you want to achieve and understand about your new service. It is a critical time for your project and team. Read this guide to understand how to run it effectively.
What is the discovery phase? The discovery phase of any service design project is one of the most important and one of the most intense. You start understanding the service as it currently exists (if it does) and where you want it to end up.