As UX consultants we spend so much time thinking about other people (the users) that it can be hard to take a step back and look at ourselves and our own UX career. What kind of projects do we enjoy? What gives us job satisfaction?
As UX professionals we pride ourselves on creating solutions that take into account user feedback. However, in order to win a project sometimes the rules have to be bent. I’ve worked on a lot of pitches in my time, some successful and some not. It
A few years ago, in the “desktop-centric” world of digital design, User Experience Designers focused on the user “visit” to a single digital destination, NOT a multi channel customer journey in which they may encounter several digital touch-points. To be fair to the UX Designers
In the last post we introduced Plutchik’s emotion wheel and added some scoring to it in order to make it more useful for us when designing products or services. In this part we will look at how we can take that tool and use it
In this two part series we take a look at how traditional psychological principles can be used to enhance our user experience decision making and influence user’s decision making on an emotional level. Putting the emotional back into UX Let’s face it, none of us make entirely