What is the discovery phase? The discovery phase of any service design project is one of the most important and one of the most intense. You start understanding the service as it currently exists (if it does) and where you want it to end up.
Humans like to assume a lot of things, but assumptions are the mother of all..ah…I think you know the rest. It’s safe to say that you shouldn’t assume anything in life, especially in the world of technology. If you’re thinking about becoming a UX designer
Why should I conduct user research? As designers, if we fail to understand how potential users expect to interact with a product, we will fail to create satisfying, productive and enjoyable experiences for them. Carrying out user research will allow you to explore, throughout the design
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One of the big challenges with introducing a new feature to a piece of established software is getting users to firstly understand it, and secondly use it. Introducing new functionality often involves introducing new task flows and mental models. I was recently reading Marli Mesibov’s