A few years ago, in the “desktop-centric” world of digital design, User Experience Designers focused on the user “visit” to a single digital destination, NOT a multi channel customer journey in which they may encounter several digital touch-points. To be fair to the UX Designers
Many of you will have seen Jason Mesut’s excellent presentation: “Truth and Dare – Out of the echo chamber into the fire” (http://www.slideshare.net/jasonmesut/truth-and-dare-04). In this post we look at how the points he raises can be used as part of a User Experience hiring strategy.
The world in 2012 is a multi-channel marketplace. Brands that fail to engage effectively with their audiences at point of need, across their chosen media, are missing out on a large commercial opportunity. There are a wealth of statistics to back up the story. Customers