Tag Archives: user research

Mobile commerce strategy and tactics infographic

User Experience as a Multi Channel Customer Journey

A few years ago, in the “desktop-centric” world of digital design, User Experience Designers focused on the user “visit” to a single digital destination, NOT a multi channel customer journey in which they may encounter several digital touch-points. To be fair to the UX Designers

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User Experience Hiring Strategy

Many of you will have seen Jason Mesut’s excellent presentation: “Truth and Dare – Out of the echo chamber into the fire” (http://www.slideshare.net/jasonmesut/truth-and-dare-04). In this post we look at how the points he raises can be used as part of a User Experience hiring strategy.

QR Codes – Myth or Reality?

The world in 2012 is a multi-channel marketplace. Brands that fail to engage effectively with their audiences at point of need, across their chosen media, are missing out on a large commercial opportunity. There are a wealth of statistics to back up the story. Customers